About

“New retro” is a term of Japanese origin that literally means “new old.” The Zakkushi Group has taken on various challenges in the past, but we thought it was a great opportunity to explore new fields. The term “New” encompasses several meanings.

It represents a commitment to keeping up with the times and embracing what’s new in the face of changing generations, a new era in the midst of creativity with the combination of ingredients and beverages, and adaptation to the evolving era. In essence, it signifies the attitude of not falling behind when generations and eras change, with a spirit of curiosity and adventure.

“New” and “Retro” hold different meanings and charms for various generations or individuals. Living in this era, we inevitably experience the influence of society and the times. We cannot ignore the dynamics of culture.

This term, “New Retro,” was chosen to capture the meaning that it will never fade, no matter how much time passes.